2022Äê01ÔÂ14ÈÕ£¬µÚÎå½ìDMAA¹ú¼ÊÊý×ÖÓªÏú·å»áÔÚÉϺ£³É¹¦½øÐС£¶«Éý¹ú¼Ê¹ÙÍø¹É·ÝÆìÏÂÍçÆ¤¡°wanpy¡±Æ·ÅÆ£¬ÒÔ2021Äê²î¾à»¯²úÆ·¶¨Î»±í°×¡¢´´ÐÂÐÍÆ·ÅÆÓªÏú¹µÍ¨¡¢¾«×¼Êý×Öý½éͶ·ÅÔÙÒ»´ÎÓ®µÃÊг¡ÈϿɡ£ÔÚÆ·ÅÆÉøÈëÂÊ¡¢Ïû·ÑÕߺøжȡ¢ÉúÒâÔö³¤µÈά¶È»ñµÃÁËÁîÈËÖõÖ÷Õźóɾ͡£Òò¶ø£¬ÈÙ»ñDMAA¡°Äê¶ÈÊý×ÖÓªÏú²úÆ·¡±½±¡£

¾«×¼Í¶·Å£¬Éî¸ûϸ×÷
Êý×ÖÓªÏúÍçÆ¤ÏÊÆÆÈ¦
DMAA¹ú¼ÊÊý×ÖÓªÏú´ó½±£¨Digital Marketing Annual Awards£©ÊÇÓÉDMAA¹ú¼ÊÊý×ÖÓªÏú·å»áÖ÷°ì£¬ÃæÏò´óÖлªÇøÕ÷¼¯µÄÊý×ÖÓªÏúרҵ½±ÏÆÀ±È²¢ÔÞÃÀÔÚ´ÓǰһÄêÖвû·¢×¿Ô½µÄÊý×ÖÓªÏú¹«Ë¾ºÍ°¸Àý¡£
½±Ïî´Óµ®ÉúÖ®ÈÕÆð¾ÍÒ»Ïò¹Ø×¢ÐÐÒµ·¢Õ¹Ç÷Ïò£¬Ã¿ÄêÕë¶ÔʱÆÚ±ä¶¯ÉèÁ¢·ÖÆçµÄÖ÷Ì⣬±ü³Ð¹«ÕýµÄ·¨Ê½ºÍÆÀÉó³ß¶È£¬ÓëȨÍþµÄýÌå¡¢Òµ½çר¼Ò¹²Í¬ÆÀ±È³öÊý×ÖÓªÏúÁìÓòµÄÃ÷ÈÕÖ®ÐÇ¡£

±¾´Î½±ÏîÆÀ±ÈÖУ¬ÍçÆ¤Æ·ÅÆ2021ÄêµÄÊý×ÖÓªÏúͶ·ÅµÃµ½×¢¶¨¡£Æ·ÅÆÑ¡ÓÃ×Ö½Ú¡¢ÌÚѶµÈÖ¸±êÈËȺ³£×¤ÏßÉÏýÌ壬½øÐо«×¼³èÎïTA´¥´ï¡£ÒÔÄêÇá¡¢»îÔ¾µÄÆ·ÅÆµ÷ÐÔ£¬ÆÄÓд´ÒâµÄÆ·ÅÆ±í°×£¬´«µÝÍçÆ¤¡°ÏÊ¡±Ö÷ÕÅ£¬ »ñµÃÁËÖ¸±êÈËȺÎüÒý¶Å×ÅÓÚÐÐÒµ1.42±¶µÄºÃ³É¾Í¡£ÔÚÒ»ÑùÇé¿öÏ£¬Í¶·Å¹ã¶È¸ü¸ß£¬»¥¶¯ÂʸüÓÅ£¬ºÃ¸Ð¶È¸ü¼Ñ£¬ÊǽñÄê¶ÈÖµµÃ¼Î½±µÄÓÅÁ¼Êý×ÖÓªÏú°¸Àý¡£
24Äê¹ú»õÎïÅÆ×ʲú ת»¯Îª´´ÐÂÐÍÆ·ÅƹµÍ¨
½ñÄ꣬½±ÏîÒÔ¡°¼ÛÖµÔöÖµ£¬Êý×ÖÉý¼¶¡±ÎªÖ÷Ì⣬³Áлعé¼ÛÖµ£¬Ìá³ö¡°×öÓÐζȵÄÓªÏú¡±µÄʱÆÚ¿ÎÌâ¡£
ÍçÆ¤¡°wanpy¡±×÷Ϊ¶«Éý¹ú¼Ê¹ÙÍø¹É·ÝÆìÏÂÖ÷Ìâ×ÔÖ÷Æ·ÅÆ£¬µÞÔìÓÚ1998Ä꣬ÖÁ½ñÒÑÓÐ24ÄêÆ·ÅÆº¹Çà¡£×÷ΪÖйú³èÎïʳƷµÄ¿ª´´Õߣ¬ÍçÆ¤Õ¼ÓзḻµÄÆ·ÅÆ×ʲú¡£×ÔµÞÔìÖ®³õ£¬ÍçÆ¤±ã°Ñ³èÎïÊÓΪ°éÂÂÓë¼ÒÈË£¬ÏàÐŽ¡È«³èÎï²ÅÍçÆ¤¡£Í¬Ê±£¬24ÄêÀ´£¬¶«Éý¹ú¼Ê¹ÙÍø¹É·Ý×ÔÓÐÆ·ÅÆÍçÆ¤Ê¼ÖÕÈçÒ»µØ¼áÊØ²úÆ·Æ·ÖÊ£¬Ëù³ö²úµÄ³èÎïʳƷÏúÍùÈ«Çò40¶à¸öÅ¹ú¶ÈºÍµØÓò£¬ÇкÏÃÀ¹ú¡¢ÈÕ±¾¡¢Å·ÃË¡¢¼ÓÄô󡢰ĴóÀûÑǵÈÖØÒªÅ¹ú¶È¼ìÑé¼ìÒ߳߶ȡ£ÍçÆ¤Ê¼ÖÕÒÔÈËÀàʳÓü¶ÒªÇóÔì×÷³èÎïʳƷ£¬Ã¿ÄêΪȫÇòÊýǧÍò¼ÒÍ¥´øÈ¥»¶ÀÖµÄÑø³èʱ¹â¡£ÕâЩ¶¼ÎªÍçÆ¤½øÐд´ÐÂÐÍ¡¢ÄêÇá»¯Æ·ÅÆ¹µÍ¨µì¶¨Á˳äʵµÄ»ù´¡¡£
£¨1£©²î¾à»¯´«²¼ Æ·ÅÆÏÊÆÆÈ¦
2021Ä꣬ÍçÆ¤½«Æ·ÅÆÖ÷ÕŰ²ÉíÔÚ¡°ÏÊ¡±£¬ÍƳöÏÊÈâÎÞ¹ÈÀà²úÆ·¾ØÕ󡪡ªÊ³²ÄÖ±²ÉÊôµØÈËÀàʳµÈµÚÏÊÈ⣬ÒÔ0-4¡æ±ùÏÊÀ䲨³µÔËÊ䣬2Ó×ʱ±ã¿Éµ½´ï¹¤³§£¬¾¹ý²¼ÀÕË«ÂݸËÅò»¯¼¼Êõ£¬4Ó×ʱÏÊÈâ³ÉÁ¸¡£¿ìÂÊÖ®±í¸üÓа²È«±£ÏÕ£¬Ã¿Ò»¿îÍçÆ¤ÏÊÈâÁ¸¶¼ÐèÔÚ¾CNASÉóºËÈÏÖ¤µÄ¼ì²âÖÐÐľ¹ý25·¼ìÑ鹤Ðò£¬ÇкÏ41Ïî¼ì²âÖ¸±ê£¬¼ì²âÁ˾֣¬È«Çòͬ±ê¡£





ͨ¹ý¶ÔËÝÔ´¡¢ÔËÊä¡¢³ö²ú¡¢¼ì²âµÈËĸö»·½ÚµÄÊáÀí£¬ÍçÆ¤2021ÄêÆ·ÅÆÊý×ÖÓªÏú¶¨Î»ÓÚ¡°ÏÊ¡±£¬Í¨¹ýÆ·ÅÆ×Ô±¤ÀÝ¡¢¹Ø¼ü¶¨¼ûÇ̳þ¡¢ÖÒ³ÏÏû·ÑÕß¡¢³èÎïÉçȺ¡¢·º³èÎï°®ºÃÈËȺµÈ·ÖÆç²ã¼¶µÄ¶àÑù»¯¹µÍ¨£¬ÔÚÏû·ÑÕßÂóÌÖеĸ÷¸ö½Úµã£¬¹²Í¬´òÔìÍçÆ¤¡°ÏÊ¡±¿Ú±®¡£
£¨2£©´ó³§±³Êé ÄêÇá»¯Æ·ÅÆ¹µÍ¨
2021Äê£¬Æ·ÅÆÒÔ¡°ÍçÆ¤Ïʳø·¿¡±ÎªÖ÷ÌâÖ÷ÕÅ£¬¹áͨÄê¶ÈÆ·ÅÆÓªÏú£¬Ç¿µ÷24ÄêµÄ¹ú»õÎïÖʼáÊØ£¬Êä³ö°²È«¡¢ÐÂÏÊ¡¢ÓªÑøµÄ³èÁ¸²úÆ·ÀûÒæ¡£½«´ó³§±³Êéͨ¹ýÄêÇá¡¢»îÔ¾¡¢ÏÖ´úµÄÊÓ¡¢Ìý¡¢¶Á˵»°£¬´«µÝ¸øÏû·ÑÕß¡£

ÍõÕ¨ÀñºÐ

7ÈÕ»»Á¸ÀñºÐ

Á¸ÐÄ´ü
ÍçÆ¤·×ªÀñºÓ×¢7ÈÕÊÔ³ÔÀñºÓ×¢°²È«ÍõÕ¨ºÓ×¢Á¸ÐÄ´ü¡¢¡°ÓÐÄã¸üºÏÅÄ¡±½ÚÈÕ´óÀñ°üµÅ×ÐȤÓÐÁϵIJúÆ·¹µÍ¨ÎïÁÏ£¬½«²úÆ·ÀûÒæµã½øÐÐȤζ»¯±í°×£¬ÉîÊÜÊý×ÖýÌ嶨¼ûÇ̳þ¼°Ïû·ÑÕßµÄϲ»¶¡£
£¨3£©Ã÷ÐÇ´úÑÔ ÓÐ̬¶ÈµÄÓªÏúÑ¡Ôñ
ÔÚ´«²¼ÉÏ£¬ÍçÆ¤»Ø¾øÎ¨Á÷Á¿Ë¼Ï룬ѡÔñÇÐºÏÆ·ÅƵ÷ÐÔºÍ̬¶ÈµÄÃ÷ÐÇ¡¢²©Ö÷¡¢ÖÒ³ÏÏû·ÑÕß³ÖÐø·¢Éù¡£

Æ·ÅÆÌØÑû¸öÐÔÏÊÃ÷µÄÀ±Ä¿Ñó×Ó¡¢¡°½ð¾äÔì×÷»ú¡±¸µÊ×¶û¡¢¡°ÐªºóÓïÓ×Íõ×Ó¡±È½¸ßÃù뻮ၮ·¢Éù£¬¾¹ýÒ»²¨½ÓÒ»²¨µÄÆ·ÅÆÓªÏú¹µÍ¨£¬Ôì×÷»°ÌâÊÂÎñ£¬¹²Í¬ÆÆÈ¦KOL¡¢ÖÒ³ÏÏû·ÑÕßÐγɴ«²¼¾ØÕó£¬ÒÔͳһ¡¢ÓÅÖʵÄÄÚÈÝÎüÒýÓû§£¬ÒÔÓû§´´Ôì¿Ú±®£¬½ø¶øÊèµ¼¸ü¶àÈ˹Ø×¢¹ú»õ³èÁ¸Æ·ÅÆÍçÆ¤¡£


¹ú»õÖ®¹â£¬½«À´¿ÉÆÚ
Õâ´Î¡°Äê¶ÈÊý×ÖÓªÏú²úÆ·¡±µÄ±³ºó£¬ÊÇwanpy³ÉÁ¢ÖÁ½ñʼÖÕ±ü³ÖµÄÆóÒ·íÏ룺¡°³èÎï¼ÈÊÇÈËÀàµÄ°é£¬¸üÊǶ«Éý¹ú¼Ê¹ÙÍø¼ÒÈË¡£¡±ÎÒÃÇÏàÐÅ£¬½¡È«³èÎï²ÅÍçÆ¤¡£DMAA¹ú¼ÊÊý×ÖÓªÏú×éί»áÏàÐÅ£¬½«À´Öйú£¬»á³öÏÖÔ½À´Ô½¶àÏñÍçÆ¤Ò»ÑùÓÅÁ¼µÄ¹ú»õÎïÅÆ£¬Í¨¹ý¸ü´´ÐÂµÄÆ·ÅƹµÍ¨¡¢¸ü¾«×¼µÄÓªÏúÍÆ¹ã¡¢¸üÓÆ¾ÃµÄÆ·ÅÆÍ¶È룬»ñµÃÐÂÒ»´úÏû·ÑÕßµÄϲ»¶¡£